We're excited to announce a powerful new feature for EliteCart Professional users: Country and Market-Based Visibility for Add-ons. This enhancement gives you unprecedented control over which cart add-ons appear to customers in different regions around the world.

Why This Matters for Global Merchants

If you're selling internationally, you know that one size doesn't fit all. What works in one market can create complications in another. Shipping insurance might be straightforward in the US and Canada, but trigger customs issues in other regions. Gift wrapping might be a no-brainer in some countries but cause delays in markets with strict customs scrutiny.

Until now, managing these regional differences meant either showing add-ons everywhere (and dealing with complications) or not offering them at all (and leaving money on the table). That changes today.

Real-World Scenarios Where Market Visibility Shines

Shipping Insurance and Product Protection

Service-based add-ons like shipping insurance, extended warranties, and product protection are classified differently across jurisdictions. In some countries, service fees can trigger unexpected import taxes, create customs holds, or even expose you to regulatory compliance issues if you're not licensed to offer certain types of coverage in that region.

Now you can: Offer shipping insurance to customers in the US, Canada, and EU while automatically hiding it from markets where it complicates customs clearance or conflicts with local insurance regulations.

Gift Wrapping and Special Services

That beautiful gift wrapping option? It might be perfect for your domestic market but could create customs headaches in countries with strict packaging inspections.

Now you can: Show gift wrapping only in markets where it enhances the customer experience without creating logistical complications.

Premium and Market-Specific Offerings

Maybe you offer express processing but only have reliable fulfillment partners in certain regions. Or perhaps you want to promote branded accessories exclusively in high-value markets.

Now you can: Target your premium add-ons to the specific countries where you can deliver the best experience.

How It Works

Market-based visibility builds on EliteCart's existing scheduling capabilities. We've supported market scheduling for rewards and banners for some time, and we're thrilled to extend this power to add-ons.

Setting up country-specific visibility is straightforward. In your EliteCart admin under Cart Design, simply navigate to your Addon settings and scroll to the Advanced section. From there, you can configure which countries should see each add-on using ISO 2-letter country codes.

Want to show an add-on everywhere? Just leave the country field empty. Want to target specific markets? Search and select the countries where it should appear. Changes take effect immediately.

The Best of Both Worlds: Combining Time and Market Scheduling

Here's where things get really interesting. Market-based visibility works seamlessly alongside EliteCart's time-based scheduling feature, allowing you to create sophisticated, multi-layered visibility rules.

Imagine these possibilities:

• Seasonal regional offers: Display gift wrapping only in EU markets during the December holiday season

• Limited-time market tests: Trial shipping insurance in specific countries for a defined period to gauge demand

• Holiday-specific products: Offer express processing exclusively in North America during peak shopping seasons like Black Friday through Cyber Monday

When you combine both time-based and market-based rules, add-ons must satisfy both conditions to appear. This layered approach gives you surgical precision over when and where your add-ons show up.

Shopify Markets Integration

While you can set visibility directly in Shopify Markets through your product publishing settings, EliteCart's country-based approach offers distinct advantages. You get country-level specificity rather than market-level, and it's all managed right alongside your other add-on settings in the EliteCart interface.

The trade-off? If a customer changes their market during checkout, Shopify Markets can guarantee the add-on automatically adjusts, while EliteCart's approach keeps the add-on in the cart. For most merchants, this isn't an issue, as customers rarely change their shipping country mid-checkout. In cases where they do, the add-on simply appears as a regular product they can remove if needed.

Getting Started

Country-based add-on visibility is available now for EliteCart Professional plan users. If you're ready to take your global cart strategy to the next level, you can access these settings right away in your EliteCart admin.

Not on the Professional plan yet? This feature is just one of many advanced capabilities designed to help you optimize your cart experience for customers around the world. Consider upgrading to unlock the full potential of market-specific customization.

Frequently Asked Questions

What plan do I need to use country-based visibility?

Country-based add-on visibility requires an EliteCart Professional plan. If you're on a different plan and want to access this feature, you can upgrade directly from your EliteCart admin.

How is this different from Shopify Markets visibility settings?

Both approaches let you control where add-ons appear, but they have different strengths. Shopify Markets works at the market level and can automatically adjust add-ons if customers change their market during checkout. EliteCart's approach offers country-level specificity and integrates seamlessly with your other add-on settings in one place. You can use either method depending on your needs.

What happens if a customer changes their shipping address during checkout?

If a customer changes their shipping address to a country where an add-on is hidden, the add-on will remain in their cart but won't be automatically removed. The customer can manually remove it if needed. Similarly, if they change markets in your webshop after adding an add-on to their cart, it will display as a regular product they can remove.

Can I use country-based visibility together with time-based scheduling?

Absolutely! This is one of the most powerful aspects of the feature. You can combine both time-based and market-based rules to create sophisticated visibility conditions. For example, show gift wrapping only in European countries and only during the month of December. When both rules are active, the add-on must satisfy both conditions to appear.

How quickly do changes take effect?

Changes to your market visibility settings take effect immediately after saving. There's no waiting period or cache to clear.

What country codes should I use?

Countries are identified by their ISO 2-letter codes (US for United States, CA for Canada, GB for United Kingdom, DE for Germany, etc.). The interface includes a search function to help you find and select the countries you want.

Can I show an add-on to all countries except a few specific ones?

Currently, the feature works by specifying which countries should see the add-on. To show it everywhere, leave the country field empty. To show it in specific markets, select those countries. If you need to exclude just a handful of countries from a large list, you'll need to add all the countries where you want it to appear.

Does this work with all types of add-ons?

Yes! Country-based visibility works with both Addon 1 and Addon 2 in EliteCart; both when used as custom addons or insurance, giving you flexibility across all your add-on offerings.

What's Next

We're constantly working to give you more control over your cart experience. Market-based visibility for add-ons is part of our broader commitment to helping global merchants navigate the complexities of international commerce while delivering personalized experiences that resonate in every market.

Have questions or want to share how you're using country-based visibility? We'd love to hear from you.

Ready to optimize your cart for global markets? Log into your EliteCart admin and explore the new market visibility settings for add-ons today.