Meet EliteCart
EliteCart was founded by Swedish entrepreneurs Simon and Anton, who previously built a successful D2C brand with six-figure revenue. Their e-commerce journey inspired the creation of EliteCart.
From D2C-brand to EliteCart
While running their D2C brand, the founders saw a clear opportunity: upselling at the cart stage. Existing tools lacked the functionality and design they needed, so they built their own — boosting both AOV and profit.
Realizing its wider potential, they refined the concept and launched EliteCart to help other Shopify merchants do the same.
Simon Geldner
Co-Founder & CEO
Anton Fast
Co-Founder & Sales
What Drives Us Forward
Our mission to simplify upselling and help e-commerce brands grow — one cart at a time.
Our Promise
At EliteCart, we are committed to empowering e-commerce businesses with tools that are not just effective but also intuitive and reliable. Join us in redefining the e-commerce landscape, one upsell at a time.
Building Principles
EliteCart is designed for seamless integration, making setup effortless. Its clean, user-friendly interface lets you focus on growing your business without distractions. Compatible with most Shopify themes — including custom ones — it fits smoothly into any storefront. Hosted directly by Shopify, EliteCart offers rock-solid reliability with no risk of downtime. It's also fully optimized to maintain your store's speed and performance. Built with conversion in mind, EliteCart includes powerful features to boost sales, with even more enhancements on the way.