The makeup industry is a dynamic and competitive market where customer preferences are constantly evolving. As an EliteCart merchant, leveraging in-cart upsells can significantly enhance your sales and provide a superior shopping experience for your customers. In-cart upsells, along with features like a free shipping bar, free gifts, and in-cart addons, can turn a regular purchase into a more valuable transaction. Here’s how you can effectively use in-cart upsells in the makeup industry, complete with 20 practical examples.
What Are In-Cart Upsells?
In-cart upsells are additional products suggested to customers as they add items to their shopping cart. These suggestions are tailored to complement the products already selected, encouraging customers to enhance their purchase with relevant items. This strategy not only increases the average order value but also helps customers discover products that improve their overall makeup routine.
20 Effective In-Cart Upsell Examples for Makeup Products
1. Foundation + Primer
When a customer adds a foundation to their cart, suggest a primer that matches their skin type for a flawless base.
2. Mascara + Eyelash Curler
Pair a volumizing mascara with a high-quality eyelash curler for enhanced lash lift and volume.
3. Lipstick + Lip Liner
Offer a matching lip liner when a customer chooses a lipstick, ensuring a precise and long-lasting lip look.
4. Eyeshadow Palette + Eyeshadow Primer
Recommend an eyeshadow primer to accompany an eyeshadow palette, helping colors stay vibrant and crease-free.
5. Concealer + Setting Powder
Suggest a setting powder to go with a concealer, providing a matte finish and extended wear.
6. Blush + Highlighter
When a blush is added to the cart, offer a coordinating highlighter for a radiant, sculpted look.
7. Eyeliner + Makeup Remover
Include a gentle makeup remover as an upsell for customers purchasing waterproof eyeliner.
8. Brow Pencil + Brow Gel
Pair a brow pencil with a clear or tinted brow gel to keep brows in place all day.
9. Lip Gloss + Lip Balm
Recommend a hydrating lip balm along with a lip gloss for added moisture and shine.
10. Face Mask + Facial Cleanser
Upsell a facial cleanser when a customer selects a face mask, promoting a complete skincare routine.
11. Contour Kit + Blending Brush
Suggest a professional blending brush to complement a contour kit, ensuring seamless application.
12. Makeup Setting Spray + Any Full Face Product
Offer a setting spray as an upsell to lock in any full-face makeup look, from foundation to blush.
13. Nail Polish + Nail Care Set
Pair a nail polish with a nail care set that includes a file, buffer, and cuticle oil.
14. Tinted Moisturizer + SPF
Recommend an SPF product to accompany a tinted moisturizer, protecting the skin while providing coverage.
15. Face Serum + Moisturizer
When a face serum is added, suggest a matching moisturizer to enhance hydration and skin benefits.
16. Makeup Brushes + Brush Cleaner
Offer a brush cleaner with any makeup brush set purchase, encouraging proper maintenance.
17. Liquid Lipstick + Lip Exfoliator
Upsell a lip exfoliator for customers buying liquid lipstick, ensuring smooth and even application.
18. Eye Cream + Night Cream
Pair an eye cream with a night cream to provide a comprehensive nighttime skincare routine.
19. BB Cream + Makeup Sponge
Recommend a makeup sponge for an effortless and smooth application of BB cream.
20. Perfume + Body Lotion
Suggest a matching body lotion when a customer purchases a perfume, enhancing and layering the fragrance.
How EliteCart Enhances the Upsell Experience
EliteCart offers robust features that make implementing these in-cart upsells seamless and effective. Here’s how:
Free Shipping Bar: Encourage customers to add more items to their cart to reach the free shipping threshold, seamlessly integrating with upsell suggestions.
Free Gifts: Offer free gifts with purchases over a certain amount, enticing customers to add the suggested upsell items.
In-Cart Addons: Easily add relevant addons directly in the cart, enhancing the customer’s shopping experience without disrupting their purchase flow.
Conclusion
In-cart upsells are a powerful tool for boosting sales and enhancing customer satisfaction in the makeup industry. By strategically suggesting complementary products, you can increase the average order value and provide a more comprehensive shopping experience. With EliteCart’s features like the free shipping bar, free gifts, and in-cart addons, implementing these upsell strategies is easier than ever. Start leveraging these tips today to take your makeup eCommerce business to the next level.
