Case Study: How AU Beauty Bazaar Increased AOV by 15.5% with EliteCart

Executive Summary

AU Beauty Bazaar, a leading Australian K-beauty retailer, partnered with EliteCart to transform their checkout experience and boost revenue. Within weeks of implementation, they achieved remarkable results:

• AOV increased by 15.5%
• Items per order grew by 4.2%
• Significant additional monthly revenue without increasing traffic

These improvements were achieved by introducing intelligent AI-powered upsells for the first time, strategic cart optimization, and enhanced user experience design.

About AU Beauty Bazaar

AU Beauty Bazaar is an Australian e-commerce retailer specializing in authentic Korean beauty products. Based in Sydney, NSW, the company has built a reputation for offering a carefully curated selection of skincare, makeup, and haircare products from trusted brands including COSRX, Laneige, Medicube, AXIS-Y, and Anua.

Their Mission

AU Beauty Bazaar's mission is to make premium K-beauty accessible to Australian customers through:

• Authentic Products: 100% genuine Korean beauty products with a commitment to quality
• Fair Pricing: High-quality beauty products at accessible price points across all budgets
• Expert Curation: A carefully selected collection tailored to meet specific customer needs
• Outstanding Service: Same-day shipping across Australia with personalized beauty guidance

The company serves a growing community of beauty enthusiasts who value authenticity, quality, and expert product selection in the K-beauty space.

The Challenge

While AU Beauty Bazaar had established a solid customer base and reputation for quality products, their cart experience faced several challenges:

Cluttered Interface

The previous cart implementation suffered from visual clutter that distracted customers during the critical checkout phase. Multiple competing elements, inconsistent styling, and unclear information hierarchy made the purchase decision more complex than necessary.

No Upselling Strategy

The previous cart had no upsell or product recommendation functionality at all. This represented a significant missed opportunity—customers who were already in a buying mindset weren't being shown complementary products that could enhance their purchase. For a beauty retailer where customers often need multiple products for complete routines (cleansers, toners, serums, moisturizers), the lack of intelligent recommendations meant lost revenue with every transaction.

Unclear Value Communication

The cart displayed free shipping thresholds and rewards information, but these elements were scattered and difficult to parse quickly. Customers had to work to understand how close they were to unlocking benefits or what value they were receiving.

Trust Signal Gaps

Payment options were limited in visibility, focusing primarily on Zip as a payment provider without showcasing the full range of trusted payment methods available. This potentially created friction for customers who preferred other payment options.

Pricing Transparency Issues

Discount information and pricing structures lacked clarity, making it harder for customers to immediately understand the value they were receiving on their purchase.

The Solution: EliteCart with EliteAI Ultra

AU Beauty Bazaar implemented EliteCart's comprehensive cart optimization platform, powered by EliteAI Ultra—the most advanced AI-driven upsell engine available.

EliteAI Ultra: Intelligent Recommendations

EliteAI Ultra represents a breakthrough in e-commerce personalization. Unlike traditional recommendation engines that rely on simple co-purchase data, EliteAI Ultra:

• Analyzes Historical Order Data: Learns from thousands of past transactions to identify genuine purchase patterns and complementary product relationships
• Understands Product Attributes: Processes detailed product information including ingredients, skin types, product categories, and use cases
• Delivers Real-Time Personalization: Generates intelligent, contextual recommendations based on what's currently in each customer's cart
• Continuously Improves: Machine learning algorithms constantly refine recommendation quality based on acceptance rates and conversion data

For a beauty retailer like AU Beauty Bazaar, this means showing customers genuinely complementary products—like pairing a cleanser with a matching toner from the same line, or suggesting a sheet mask that addresses the same skin concerns as products already in cart.

Comprehensive Cart Redesign

Beyond intelligent upsells, EliteCart implemented a complete cart experience overhaul:

1. Streamlined Shipping Progress Bar

The cluttered multi-tier shipping indicator was replaced with a clean, minimalist progress bar that clearly communicates how close customers are to free shipping, reducing cognitive load while maintaining urgency.

2. Crystal-Clear Pricing Display

Every price point, discount, and savings opportunity is now presented with clarity. Customers can instantly see their subtotal, applied discounts, and final total without confusion.

3. Unified Rewards Display

Previously fragmented rewards information was consolidated into a single, cohesive bar that's easy to understand at a glance. Customers can immediately see their loyalty benefits without scanning multiple areas.

4. Enhanced Trust Signals

Rather than highlighting a single payment provider, the new cart showcases multiple trusted payment methods including Visa, Mastercard, American Express, PayPal, Klarna, and Zip. This diversity of payment options builds confidence and accommodates varying customer preferences.

5. Strategic Distraction Removal

Non-essential elements were removed or minimized to keep focus on the primary conversion path. Every element in the cart now serves a specific purpose in driving the purchase decision.

6. Premium Visual Design

The entire cart interface received a visual refresh with improved typography, spacing, and brand-aligned styling. The result is a cart that looks more professional, trustworthy, and premium—matching the quality of AU Beauty Bazaar's curated product selection.

7. Optimized CTA Button

The checkout button was redesigned to be more prominent and on-brand, featuring welcoming language and improved visual hierarchy that naturally guides customers toward conversion.

Implementation Results

The transformation delivered immediate, measurable impact across key performance metrics:

Average Order Value: +15.5%

This substantial AOV increase demonstrates the power of introducing intelligent upselling for the first time, combined with a frictionless cart experience. Customers are discovering and adding complementary products they genuinely want, creating higher-value transactions without any pushy tactics.

Items Per Order: +4.2%

The increase in items per order shows that EliteAI Ultra's recommendations are resonating with customers. They're finding value in the suggested products and choosing to enhance their purchases with complementary items that make sense for their beauty routines.

The Bottom Line

These combined improvements—higher order values and more items per transaction—translate to significant additional monthly revenue, all achieved by optimizing the cart experience and adding intelligent upsells without increasing traffic or customer acquisition costs.